Concept Development

We set out to create a restaurant identity that feels premium yet authentic, balancing cultural storytelling with a modern, elevated aesthetic. The challenge was ensuring every element—from the colour palette to the menu design—tied back to the brand’s story and atmosphere.

Menu Design

Menus are more than lists of dishes—they’re visual and functional extensions of a restaurant’s identity. As visual thinkers, we designed the OroZul menu to reflect the brand’s character while prioritising clarity and user-friendliness. Clear dietary labels were incorporated, recognising the importance of inclusive and transparent communication, especially for diners with dietary preferences such as vegetarian options.

Photography with AI

Food photography plays a key role in shaping perceptions of a restaurant’s quality. The challenge for a conceptual project like OroZul was creating imagery that felt appetising, premium, and aligned with the brand—without access to real dishes. To solve this, we experimented with AI-generated photography as a support tool. It proved efficient, cost-effective, and visually cohesive, allowing us to present dishes that invite customers to “taste with their eyes.”

Digital Prototype

We extended the concept into a website and app prototype, envisioning a model where restaurants manage online orders directly through their own platforms rather than relying on third-party delivery services. This approach posed two key opportunities:

Greater Control: Restaurants could own the entire user experience, streamline the ordering process, and manage customer data directly.

Brand Consistency: Digital touchpoints—from website to mobile app—would reflect a unified visual identity, reinforcing trust and enhancing the brand’s perception in a crowded market.