The challenge was to create a brand that resonated with both the educational purpose of Be.Theatre and the rebellious, expressive spirit of theatre as an art form. We needed to balance credibility with creativity, ensuring the brand would appeal to young people seeking self-expression while also honouring the discipline of dramatic arts.
To achieve this, we:
Developed a sticker-inspired style, aligning with urban subcultures where stickers act as mediums of self-expression and resistance against mainstream norms.
Chose a typewriter-style typography, presented in an embossing tape effect, to symbolise immediacy, creativity, and the written script at the heart of theatre. This font also bridges vintage aesthetics with modern design.
Incorporated frames and square compositions to represent the stage—the physical space where drama unfolds.
Integrated black-and-white photography as a visual link to early 20th-century screen acting.
Used charcoal textures and blackboard-inspired elements to reinforce the school’s educational mission.
Through these design decisions, Creative Drey shaped an identity that reflects Be.Theatre’s essence: theatre as a space of growth, confidence, and cultural expression. The branding connects past and present—drawing from theatre’s historical roots while resonating with modern youth culture.
The result is a visual identity that positions Be.Theatre as more than a school: it is a creative community where performers are encouraged to explore, express, and truly be.
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Branding / Digital UX/UI / Marketing
